Let me begin with a warning. There are few other ways to instantly destroy your credibility than partnering with the wrong companies or in the wrong way. Be careful how you approach this field of business. It’s very easy to get carried away with the enthusiasm for a partnership that seems on the surface to […]
A few weeks ago I posted my own Slideshare presentation on the Russian Video Games Market along with a few tips on key factors that will help your game succeed in the region. Russia is an amazing country yet to reach its full potential but still Europe’s No1# market for video games. If you are not seriously […]
If you’re a professional marketer working in the industry you probably think you have a pretty good handle on video games marketing. You know your marketing touch points, what works, what doesn’t Maybe you are super analytical and can follow the exact life-cycle of users from curious investigative prospect to full monetized core player. Maybe you work on […]
Content Marketing is getting a lot of internet hype of late within marketing circles, which is good and bad. Good in that people are trying to understand how it can benefit brands and companies but bad in that the term is getting overused and pushed into the limelight as the savior of marketing. Hundreds of […]
This is a guest post by Vinicius De Nadai Andrade Piracy is a global problem but why is piracy bigger in some countries than others? The challenge is to discover the best approach to prevent or somehow circumvent the issue in countries like Brazil. What is clear, is that standard approaches continue to suffer and new […]
A landing page is the final part of your marketing before eCommerce or player systems take over. You have spent time and money getting your user to this page, perhaps from paid search or banner adverts, maybe an affiliate or email marketing campaign. It should be the culmination of all of you marketing efforts and dollars. So why are so many […]
The picture above is from my trip to Paris to visit Ubisoft today. Upon entry to their Montreuil offices you are greeted by these pair of humongous Rabbids from the popular Raving Rabbids franchise. The effect is an immediate and infectious sense of fun. That is the power that brands can have over us. Brands interact with […]
Undead Me
