Category Archives: Video Games Marketing
4 Great Slideshares For Video Game Business Development Managers
Business development is a difficult discipline to categorize and as such it can be hard to find resources that can satisfactorily help people working in this field, especially in the video games industry. At any one time it can cover (though is not limited to) Marketing, Analytics, Legal, Strategy, Finance, Sales, Distribution, Payments, Partnerships and […]
Localizing Payment Options and Reducing Friction for Video Games
Imagine you have spent an hour carefully considering products in a store, weighing up the pro’s and cons and veritable merits of the various goods. You have come to a purchase decision, although you still have some doubts but head to the checkout anyway. At the checkout you are forced to sit down and fill […]
Player Valuation for Marketing in Free to Play Games
Aggressive monetization and targeting of high value players is receiving more and more attention from game developers, especially in the mobile channel. This had led to a more analytical approach to game creation. Now before I discuss the industry standard metrics of CAC (Customer Acquisition Cost), ARPU (Average Revenue per User) and LTV (Lifetime Value), […]
Marketing Your Game With No Money – PR (UPDATE)
A few weeks ago I posted my beginners guide to PR, which if you missed it you can find here: Marketing Your Game with No Money – PR Hopefully you found it useful and informative but one thing I believe is that you can always know more about Marketing and one of the best ways is to […]
Merchandising and Discoverability for In-Game Stores and Virtual Items
Free to play, social or other direct to consumer game types and publisher stores put the developer or publisher directly into a business to consumer position. This means you can have a complete relationship with your users and that includes financially. From a purely monetary perspective this can improve your profit margins per title by […]
4 Great Slideshares on F2P, Mobile and Social Game Marketing and Monetization.
Best Practices for Maximizing Revenue in Free-to-Play Games Josh Burns from 6waves gives examples for maximizing revenue in Free-to-Play games. Originally presented at a game monetization event in May 2012. The presentation shares his learning’s from working on the Facebook games Kingdoms of Camelot and Ravenwood Faire. The title is best practice but it should […]
Why Your Next Marketing Hire Should Be An API
API’s or Application Programming Interfaces are fast becoming the new driving force of the internet. API’s are essentially a way for software to talk to each other without the need to be part of the same system. Think of an API as a doorway into a vault of information, that once you have access to […]
The Benefits and Pitfalls of Strategic Partnerships
Let me begin with a warning. There are few other ways to instantly destroy your credibility than partnering with the wrong companies or in the wrong way. Be careful how you approach this field of business. It’s very easy to get carried away with the enthusiasm for a partnership that seems on the surface to […]
3 Great Slideshare Presentations You Should Read Before Doing Business In Russia
A few weeks ago I posted my own Slideshare presentation on the Russian Video Games Market along with a few tips on key factors that will help your game succeed in the region. Russia is an amazing country yet to reach its full potential but still Europe’s No1# market for video games. If you are not seriously […]
Want to be a better Games Marketer? Spend more time in the engine room
If you’re a professional marketer working in the industry you probably think you have a pretty good handle on video games marketing. You know your marketing touch points, what works, what doesn’t Maybe you are super analytical and can follow the exact life-cycle of users from curious investigative prospect to full monetized core player. Maybe you work on […]
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