Category Archives: Emerging Markets
Localizing Payment Options and Reducing Friction for Video Games
Imagine you have spent an hour carefully considering products in a store, weighing up the pro’s and cons and veritable merits of the various goods. You have come to a purchase decision, although you still have some doubts but head to the checkout anyway. At the checkout you are forced to sit down and fill […]
3 Great Slideshare Presentations You Should Read Before Doing Business In Russia
A few weeks ago I posted my own Slideshare presentation on the Russian Video Games Market along with a few tips on key factors that will help your game succeed in the region. Russia is an amazing country yet to reach its full potential but still Europe’s No1# market for video games. If you are not seriously […]
Understanding and Combating Video Games Piracy in Brazil – Guest Post
This is a guest post by Vinicius De Nadai Andrade Piracy is a global problem but why is piracy bigger in some countries than others? The challenge is to discover the best approach to prevent or somehow circumvent the issue in countries like Brazil. What is clear, is that standard approaches continue to suffer and new […]
The Russian Games Market
Russia is without doubt the hottest country for PC video games sales in EMEA today with a total video games market predicted to top $1.5 billion by 2015. Enjoying enormous growth over the last few years it has the largest online population in Europe with an internet penetration rate of over 45% (in urban areas […]
The Brazilian Games Market
Brazil is one of the most interesting emerging markets for video games right now. With a population of nearly 200 Million and a strong gaming culture it has huge potential, especially in the free to play area where the higher costs of traditional video games are a barrier to entry for those on comparatively lower wages. For many this […]
Undead Me
