A few weeks ago I posted my own Slideshare presentation on the Russian Video Games Market along with a few tips on key factors that will help your game succeed in the region.
Russia is an amazing country yet to reach its full potential but still Europe’s No1# market for video games. If you are not seriously considering marketing your product in Russia you are potentially missing out on huge revenue as well as some of the most hard core PC Gamers on the planet.
In conducting my research I found several excellent sources of information. Generally the info is not geared towards video games hence my need to create a specifically game orientated resource. Nevertheless the presentations below are a great way to find out about the wider market and online space in Russia.
The first presentation I want to share with you was given by Ignaty Dyakov of Russia Local Ltd at the Federation of Small Businesses Central London on 21st August, 2012. The slides are a great insight into how perceptions of Russian consumers need to be altered but also how very different the culture can be. It also has some hints and tips on doing business in Russia.
The second presentation is from the IAB (The Internet Advertising Bureau) on the current digital landscape in Russia: infrastructure, key players, numbers, audience and money. It also includes a comparison with Spanish and other European markets. The key takeaways are the features and differences of search and social landscapes as well as how Russian customers get online and interact with each other. I found the information on Russian video portals exceptionally interesting as this is a key social and content marketing aspect of modern Russian gaming.
The final presentation is also the largest and most detailed. At over 100 slides its not a quick read but I don’t think (apart from my own presentation!) you will find a more comprehensive free document on the digital market in Russia. Produced by faberNovel is covers in depth socioeconomic factors along with statistics on market size, top Russian players, key pitfalls and barriers to entry and the future of the market.
Hopefully these three presentations, along with my own can help you not only get excited about doing business in Russia but also succeeding.