Business development is a difficult discipline to categorize and as such it can be hard to find resources that can satisfactorily help people working in this field, especially in the video games industry. At any one time it can cover (though is not limited to) Marketing, Analytics, Legal, Strategy, Finance, Sales, Distribution, Payments, Partnerships and […]
Imagine you have spent an hour carefully considering products in a store, weighing up the pro’s and cons and veritable merits of the various goods. You have come to a purchase decision, although you still have some doubts but head to the checkout anyway. At the checkout you are forced to sit down and fill […]
Aggressive monetization and targeting of high value players is receiving more and more attention from game developers, especially in the mobile channel. This had led to a more analytical approach to game creation. Now before I discuss the industry standard metrics of CAC (Customer Acquisition Cost), ARPU (Average Revenue per User) and LTV (Lifetime Value), […]
A few weeks ago I posted my beginners guide to PR, which if you missed it you can find here: Marketing Your Game with No Money – PR Hopefully you found it useful and informative but one thing I believe is that you can always know more about Marketing and one of the best ways is to […]
Free to play, social or other direct to consumer game types and publisher stores put the developer or publisher directly into a business to consumer position. This means you can have a complete relationship with your users and that includes financially. From a purely monetary perspective this can improve your profit margins per title by […]
Best Practices for Maximizing Revenue in Free-to-Play Games Josh Burns from 6waves gives examples for maximizing revenue in Free-to-Play games. Originally presented at a game monetization event in May 2012. The presentation shares his learning’s from working on the Facebook games Kingdoms of Camelot and Ravenwood Faire. The title is best practice but it should […]
API’s or Application Programming Interfaces are fast becoming the new driving force of the internet. API’s are essentially a way for software to talk to each other without the need to be part of the same system. Think of an API as a doorway into a vault of information, that once you have access to […]
Undead Me
